Nothing New
Engagements & Deliverables
The work, in detail

How we work together.

Senior communications leadership, scaled to your stage. Every engagement is built around one goal: making your work impossible to ignore and easy to trust.

Ongoing monthly retainer

Fractional Head of Communications

Your senior communications leader, without the full-time hire.
Best forBrands that need strategic comms leadership and steady execution oversight, but are not ready for a full-time VP.
What's included
  • Communications strategy and a rolling 90-day roadmap tied to your business priorities.
  • A living messaging and narrative platform that keeps every channel consistent.
  • Earned-media direction: strategy, target outlets, story angles, and management of your PR partner or direct outreach.
  • Founder and executive visibility: talking points, point-of-view direction, and interview prep.
  • Editorial and content direction, with message discipline across your channels.
  • Rapid-response and issue readiness for the high-scrutiny moments health brands face.
  • Oversight of freelancers, agencies, and creative partners.
  • Monthly reporting on coverage, KPIs, and clear next moves.
How it runs
  • Kickoff and a 30-day communications audit.
  • Monthly strategy session; weekly async check-ins.
  • Reachable for time-sensitive moments as they arise.
  • First 30 days: audit, refreshed message platform, 90-day roadmap, and a shortlist of quick-win media targets.
What you walk away with

A brand that speaks clearly and consistently, earns the right attention, and is ready when the moment arrives — good or hard.

4–6 week fixed-fee sprint

Brand Narrative & Messaging Foundation

The story, and the system to tell it, done right once.
Best forBrands whose messaging is scattered or outdated, or who are heading into a launch or raise.
What's included
  • Discovery: leadership interviews, audience and landscape review, and a science-and-claims review.
  • Brand narrative platform: your core story, positioning, and brand tenets.
  • Message architecture: a primary message plus tailored messaging for consumers, practitioners, press, and investors, with proof points and claims guardrails.
  • Founder and spokesperson talking points and a key Q&A.
  • A messaging guide your whole team can actually use.
  • Optional: launch angles, boilerplate, and elevator pitches.
How it runs
  1. Week 1 — Discovery and interviews.
  2. Weeks 2–3 — Narrative platform.
  3. Week 4 — Message architecture.
  4. Weeks 5–6 — Refinement, messaging guide, and team handoff.
What you walk away with

One clear, defensible story every downstream effort can build on — web, PR, ads, decks, sales — and a team that finally sounds like itself.

Add-on or standalone project

Founder Visibility & Thought Leadership

Turn your founder into the brand's most trusted voice.
Best forFounders with real expertise who are under-leveraged as a public voice.
What's included
  • A founder narrative and point-of-view platform: signature themes and positioning.
  • A content engine: bylines, LinkedIn and social direction, and ghostwriting or editing.
  • Media and speaking positioning: target outlets, podcasts, and panels, with pitch angles.
  • A polished founder bio and one-sheet.
  • Interview and media prep, plus message coaching.
  • An ongoing editorial calendar and a steady publishing rhythm.
How it runs
  • Runs as a monthly add-on to a retainer, or as an 8–12 week standalone project.
  • Begins with a point-of-view workshop to surface the founder's signature themes.
  • Settles into a predictable monthly content and media rhythm.
What you walk away with

A founder with a credible, consistent public presence that opens doors and carries the brand.

How engagements begin

1

Intro call

We talk through where you are and what you need. About thirty minutes, no obligation.

2

Scoped proposal

I send a clear plan — deliverables, timing, and investment — matched to your stage.

3

Kickoff

We start, usually within a week or two, and you feel the difference quickly.

Retainers are billed monthly; foundations and projects are fixed-fee. Every engagement is scoped to your stage, and I am glad to walk through ranges on our call.

Let's talk.

Tell me what you are building.
ashlyn@nothingnew.studio